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BRAND DESIGN
00
VISUAL BRANDING
SERVICES
It takes about .05 seconds for people to form an
opinion about your business at first glance of your website
WHAT IS VISUAL BRANDING AND WHY DO I NEED IT?
Visual branding consists of all the visual design elements used to represent your business, like your logo, business cards, website, photos, colors used, format and fonts, etc. All of these elements work together cohesively to subliminally communicate your business's personality and values. Thus, to create a lasting first impression, you'll need effective visual branding to help guide your future customers to getting to know you and what you have to offer.
01
MEMORABILITY
88% of consumers say that authenticity is important when deciding what businesses they like and support
MEMORABILITY CREATES BUSINESS LONGEVITY
There are many factors that go into creating a memorable brand, and luckily that's why I'm here... to help you be memorable while you focus on the rest. But in a world of endless choices, and avenues to find those choices, it is incredibly important to stand out from your competition and show your customers why they need you. Branding creates a a clear, unique message to customers that they will keep returning to; it communicates a need that is best provided by you. To have brand memorability, is to have business longevity.
02
ATTRACT
DREAM CLIENTS
46% of surveyed consumers say they would pay more for brands they trust
TARGET MARKET & DREAM CLIENTS
For your business to thrive, you need to know who your customer is - your ideal, dream clients, the ones that will come to you often, keep coming back, and ultimately refer like minds to come to your business as well. This is your target market. By identifying your dream clients, your branding acts as an incredibly effective tool in communicating with these potential clients. It creates clarity, trust, and lasting relationships.
03
BUILD RELATIONSHIPS
81% of consumers need to trust a brand to consider spending money
RELATIONSHIPS ARE THE FOUNDATION OF YOUR BUSINESS
The beauty of building a business and brand, is that you get to choose what the relationship looks like between you and your customers. When you have a clear idea of what you are offering, and what relationship you are building with clients, you are demonstrating that you are trustworthy, and building long term relationships.
04
TRUST & REVENUE
A Lucidpress survey of 200 brand management experts found that there was an average of 33% increase in revenue from brand consistency.
CREATE TRUST, BUILD REVENUE
You get the jist now, but in summary - strong branding means a strong business. Branding fully encompasses your business’s mission and values, with authenticity and clarity; creating trust and relationships. Consumers are more likely to buy more & pay more with strong branding.
"Hire this woman now!
Kelsey Gerber has masterfully created stunning visuals, artful prose and meaningful presentations of my work for a dynamic website that gets constant compliments! Kudos to Kelsey for her creative and enthusiastic input in helping to manifest a highly professional website creation few can rival ~ Outstanding! Thankyou Kelsey Gerber! You're the Best!!"
- Dayna Lee
05
CLIENTS
NOVY SF
HAVEN | REIGN
the healthy home
The Refinery
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